If Biggie had never died, hip-hop’s landscape would be vastly different. With his charisma, lyrical dominance, and business acumen, he likely would have built his own label—possibly signing Jay-Z rather than competing with him. Instead of Roc-A-Fella, we might have seen Brooklyn’s Own Records, shaping the 2000s rap scene under Big’s vision. Puff Daddy’s rise as a mogul might have been slower; without the martyrdom effect of Biggie’s death, Bad Boy Records’ trajectory could have shifted. Could Biggie have become hip-hop’s first billionaire? With his influence, innovation, and natural business instincts, he might have beaten Jay and Diddy there. Guess we'll never know. So throw down some ice for him.
